An
ever-growing community of marketers now makes use of the services
of freelance copywriters.
Where once its number was comprised
in the main of entrepreneurs and smaller business prioprietors,
the freelance copywriter clientbase now includes marketers within
the largest and most sophisticated institutions and commercial
organisations.
For clients, the freelance copywriter
can offer a combination of responsiveness, accessibility and flexibility
which advertising agencies, web development companies, branding
and design consultancies and PR companies find difficult to match.
For the client who takes care
to identify a freelance copywriter with appropriate professional
experience, the relationship can also provide access to a level
of strategic marketing insight otherwise obtainable only through
expensive specialist consultancy.
If you are a client intending
to work with a freelance copywriter for the first time, or seeking
to find a new copywriter to work with, you can take membership
of the Association to indicate that the copywriter you are considering
has been properly trained within a recognised marketing services
company, has spent a minimum of a decade as a copywriter, and has
operated his or her business on a stable commercial basis for 3
years or more.
©2007 THE ASSOCIATION OF
PROFESSIONAL FREELANCE COPYWRITERS |